How Captions Can Enhance Video Engagement in Business and Enterprise Environments
Vidable™ is harnessing the power of AI to build a better video captioning. Our technology offers superior performance and accuracy, and provides a multitude of additional benefits associated with adding high-quality captions to your video content.
If you’re wondering what we mean by “multitude of additional benefits,” we totally understand.
In the past, most of us thought of video captions and subtitles as only an accessibility solution for the deaf and hard of hearing. But in the video-first world, it has become increasingly important to think creatively about the value of captions and how to leverage their underlying technology in strategic ways that can support your company’s bottom line.
Let’s take a look at some of the less-discussed benefits that come with adopting a high-quality captioning solution like Vidable.
1) Streamline Your Compliance Strategy
Captions are a major component of video accessibility, which is fast becoming a mainstream standard across the globe. Captions are already mandated for many types of video content by accessibility laws in the U.S. and E.U., and by the WC3 WCAG 2.1 guidelines. Companies that do not comply are subject to fines and other penalties, not to mention bad publicity. To avoid those risks, it’s important to integrate a high-quality captioning solution into your video infrastructure sooner rather than later.
2) Support Non-Native Speakers
In a global economy, many, if not most, businesses have employees that speak a variety of languages on their payroll. A growing body of research indicates that captioned video content plays an important support role for second language learners and reinforces comprehension for non-native speakers whose reading skills are more developed than their speaking/listening skills. Having a high-quality captioning solution in place can support employees watching content not in their native language.
3) Support Employees Who Need to Work in Quiet or Noisy Environments
Adding captions to your company’s video content helps support remote employees and/or employees who need to view content in loud environments like coffee shops or airport terminals. On the flip side, captions can be a life saver for an employee who forgot their headphones at home, allowing them to quickly review video content without interrupting a meeting or quiet office environment.
4) Enable Personalized Viewing Experiences for Employees with Different Work Styles
In the video space, the line between personalization and accessibility is breaking down – and captions are a big part of the reason why. This is especially true when it comes to business and enterprise environments. For instance, many people absorb the spoken content of video more effectively when captions are available and they can read along, while others like to work and listen to music. Captions empower your employees to view video content according to their individual learning style and work environment preferences.
5) Enhance the Searchability of Your Video Content
High-quality speech-to-text data is the first step toward making your video content searchable both for your employees and for your audience. Searchability metrics, like keyword density, help members of your team quickly locate sections within longform video that are most relevant to their role. And when your viewership metrics capture the use of searchability functions, it can provide your company with insights into the type of content that is resonating most – both with customers and employees.
6) Optimize Your Video for Social Platforms
Hundreds of millions of people watch videos on social media every day, but a large percentage of those views will not include the audio content. For instance, Facebook’s player mutes video content by default, which means that OVER 80% (!!!) of viewers will not hear the audio. If social media is part of your video engagement strategy, captions are an absolute must-have.
These are just a few examples of the value you can gain by adopting a high-quality captioning solution like Vidable in a business or enterprise context.
High-quality captions are also the cornerstone of many upcoming Vidable solutions, from transcripts and summaries to sophisticated content analysis tools. By starting with video captioning, we are building a solid foundation on which to design a comprehensive collection of AI-powered video transformation solutions.
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